Customer Needs

CTI is focused on “Customer Needs Platforms” – CTI doesn’t think of its business in terms of “thermo- or photo-chromic inks,” but rather on developing solutions for targeted “needs platforms.” Instead of thinking, “What ink do we sell?” CTI focuses on, “What problem do we solve?”

CTI has dedicated innovation teams to find new ways to…

DRIVE PURCHASE

The first two moments of truth for a consumer are when they see a product on the shelf and then when they reach for it. CTI technology creates competitive advantages for "THE MOMENTS OF TRUTH."

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ENSURE COLD

CTI got its start providing a “Rocky Mountain cold refreshment guarantee,” ensuring that when the mountains on a Coors Light can are blue, the beer is as cold as the Rockies. CTI now knows more about what consumers think about cold beverages than any other supplier.

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ENGAGING KIDS

CTI wants to use the magic of chemistry to encourage kids to use their hands and imagination to learn and create.

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DRIVE SOCIAL MEDIA

Today’s millennial generation stays connected through social media. CTI provides companies with technology to drive interaction and connection with their consumers.

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INCREASE SAFETY

CTI is working diligently to ensure food and drug safety. Ask us how we can help you.

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PREVENT FRAUD

CTI is working with government agencies and companies to authenticate documents, currency and brands.

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