Chromatic Technologies, Inc
1096 Elkton Drive, Suite 600
Colorado Springs, CO 80907

FOR IMMEDIATE RELEASE:

CTI HELPS LIGHT UP THE NEW HARRY POTTER ADVERTISEMENT

COLORADO SPRINGS, COLORADO – Chromatic Technologies, Inc. (CTI) formulated a Glow-in-the-Dark ink that can now be seen on advertisement cards for the new Harry Potter video game.

At the release of the Harry Potter and the Order of the Phoenix movie, advertisement cards were handed out to entice Harry Potter fans to check out the new Order of the Phoenix video game. Creators of this advertisement piece included a mini interactive game which is located on the back of the card. The game includes finding a hidden location, which is disguised with the help of CTI’s UV Screen Glow-in-the-Dark ink.

Harry Potter Fans will soon find out that by charging the interactive game card with light and then taking it into the dark, where the hidden location is will be discovered. This Glow-in-the-Dark promotional piece incorporated one of the hottest trends in interactive promotion for consumer goods. Glow-in-the-Dark ink is a great new way to add value and innovation to almost any promotional piece.

With help from Lithomania, a printing broker, and Evron Graphics, CTI was given yet another chance to bring what CTI Vice President of Sales & Marketing calls “the WOW factor” to another world-class brand name. John Davis, the previously mentioned V.P. says, “this is just another example of CTI coming through for a globally known brand and for our ability to work well with all the players in the project.”

CTI is a market and technology-driven company that offers the broadest line of custom special effects inks including world-class thermochromic and photochromic inks.