Photochromics are color changing inks that activate when exposed to sunlight. This technology is great for creating theater-in-the-hand experiences for consumers. Sunlight-activated features are one way your brand can own the summer or outdoor-usage occasions. Photochromic inks are also great for creating content and stories for Millennials to share on social media.
Thermochromics change colors as they cool. 40% of consumers complain about being served a beverage that’s too warm. Thermochromic technology is great for ensuring an ice-cold beverage experience for each consumer.
Reveal technology hides the message when a product is warm or cold: it’s only after the chilled beverage is consumed that the message or code is revealed. CTI's reveal technology is one way for your brand to surprise and delight consumers. Call to learn more about these color changing inks for labels, cans, and cups!
Glow-in-the-Dark (GID) Inks absorb light, enabling them to continue to glow when the lights are turned off. Using GID is a great way to ramp up your Halloween and other holiday promotions. Also, don't forget that kids love for things to Glow-in-the-Dark year-round.
in the dark
in the light
Every year over $1.7 trillion are lost to counterfeit products. Improve supply chain authenticity with anti-counterfeiting features.
KEEP PEOPLE SAFE
CTI's food safety technologies like HPP and Freeze Alert indicators are on the cutting-edge of ensuring proper pasteurization, heat-sealing, and transportation. They alert consumers if product quality has been compromised in various stages within a supply chain.
ENSURE THE RIGHT TEMPERATURE
Products and packaging with photochromic, glow-in-the-dark, and thermochromic ink printing features enhance consumer experiences and drive purchasing decisions.
Interactive packaging features - like color changing inks - give consumers another reason to buy or choose one brand over another.
ENCOURAGE SOCIAL MEDIA
On average, adults consume more than 10 hours a day of digital media. Color changing labels are a form of experiential packaging that gives consumers a reason to talk about your product on social media.