in the Fridge
Increase Consumption by Keeping Cold Product In-Sight
Consumption habits go up when multi-packs are placed in the fridge instead of the pantry. Give consumers a reason to place the pack in the fridge with a functional cold indicator ink.
"Nothing ever tasted better than a cold beer on a beautiful afternoon with nothing to look forward to than more of the same."
- Hugh Hood
Trigger inks are a unique thermochromic technology that detects the temperature of the product inside of the secondary packaging, alerting consumers to when their multi-pack is ice-cold.
Know How Long Until It’s Cold
To speed up the cool down process, 2 out of 3 consumers place beverages in the freezer. By combining trigger technology and smart phones, consumers can know exactly how long it will take to chill down their beverage and even set an alert to remind them.
- CTI Quantitative Research, Mann Consulting -