Temperature Sensitive Ink

cold

activated Cans

40% of consumers are consistently frustrated with the temperature of a product they buy when there is an expectation of hot or cold.

Temperature sensitive ink features can solve that problem.

- CTI Quantitative Research, Mann Consulting -

40

%

OF CONSUMERS ARE GETTING STUCK WITH A WARM BEVERAGE

2 out of 3 consumers

when choosing between two brands they like equally,

will SWITCH to the brand that provides a guarantee for hot or cold.

- CTI Quantitative Research, Mann Consulting -

As one of the world’s premier thermochromic ink manufacturers, Chromatic Technologies Inc (CTI) has helped major CPG brands and converters innovate in more than 55 countries using Metal Deco, Screen, Offset, Flexo, Gravure and Solvent inks.

 

Consumers are 4x more likely to return and recommend than satisfied consumers. Consumers also don’t separate “temperature” from the “product” in the “brand experience.”  Consumers spend money on a “hot cup of coffee,” an “icy-cold soda” or “steaming cup of chicken noodle soup.”  Not one of those consumers ever said, “The coffee was lukewarm, but delicious!”

- Nielsen 2013 -

not delivered hot

 delivered hot

more likely

to return

CTI offers press-ready solutions for nearly every thermochromic ink manufacturing and printing format: Screen, Offset, Flexo, Gravure, Metal Deco and now Solvent Glow-in-the-Dark and Photochromic. Masterbatch for plastic applications also available.

 

heat activated

 
 

Body-heat

activated

%

90

OF THE TIME

If a consumer touches a product in the grocery store, they will purchase that item.

 

Encourage consumers to interact with your product on-shelf with touch-activated features.

- The Dieline 2012 -

Known as the world-wide leader in thermochromic ink manufacturing, CTI works with brands and converters on the most eye-catching, functional, award-winning industry innovations.

 

Contact us today for concepts, design advice, product recommendations and qualified solutions.

when touched

on-shelf

1.7

$

TRILLION

lost every year

Every year $1.7 trillion dollars are lost in counterfeit goods. Help prevent fraud with overt touch-activated, anti-counterfeiting features. - The Next 2015 -

Simple, but effective CTI innovations such as thermochromic, photochromic, fluorescing inks and our proprietary Photo Tag let brands and official agencies print covert features for just fractions of pennies per piece.

 

Touch, rub, shine a light or scan with a reader to know instantly that it’s real.

 

Thermochromic ink manufacturer CTI offers EUpia, Swiss-compliant, low migration products.

ambient conditions

when touched

Available colors

THERMO

Water-based Flexo        

Gravure              

Metal Decoration        

UV Flexo Color Chart

UV Screen Color Chart

Offset Color Chart

Entertain Guests

SAY WILL BUY

warm

cold

75

%

consumed

Reveal features drive purchase intent. When consumer-tested, this idea scored in the top 2 box for purchase intent (definitely/probably will buy) with 68% for loyal consumers and 75% for occasionals.

- CTI Quantitative Research, Mann Consulting -


"Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers."

 

- Ron Kaufman -

Reveal Inks

How do

they work?

Reveal inks hide a message when a product is warm or cold.  It’s only after a cold beverage is consumed that the message, game or code is revealed.  It’s a wonderful way to surprise and delight consumers as they drink your brand.

Drive Consumption

encourage

RETURN Visits

empty

cold filled

consumed

variations

Give consumers a reason to return soon. Reveal technology can turn your cup into a promotional item that drives consumption by revealing a return visit coupon when consumed.  

consumed variations

cold

warm

Surprise

& Delight

Emotionally Connected Consumers Spend

2X MORE

Highly-emotionally connected consumers will spend 2x more annually than highly-satisfied customers. Surprise and delight your consumers with packaging that builds an emotional connection.

- Harvard Business Review 2015 -

Get Multi-Packs

in the Fridge

warm

cold

Increase Consumption by Keeping Cold Product In-Sight

Consumption habits go up when multi-packs are placed in the fridge instead of the pantry. Give consumers a reason to place the pack in the fridge with a functional cold indicator ink.


"Nothing ever tasted better than a cold beer on a beautiful afternoon with nothing to look forward to than more of the same."

 

- Hugh Hood

TRIGGER

Thermal Inks

How do

they work?

Trigger inks are a unique thermochromic technology that detects the temperature of the product inside of the secondary packaging, alerting consumers to when their multi-pack is ice-cold.  

Know How Long Until It’s Cold

warm

cooling

app integration

cold

OF CONSUMERS PUT

BEVERAGES IN THE FREEZER

66

%

To speed up the cool down process, 2 out of 3 consumers place beverages in the freezer. By combining trigger technology and smart phones, consumers can know exactly how long it will take to chill down their beverage and even set an alert to remind them.

- CTI Quantitative Research, Mann Consulting -

1096 Elkton Dr Colorado Springs CO USA 80907

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