Cold Activated Themochromic Ink Packaging

Thermochromic & Photochromic Inks Make it fun to fill it to the Top!

To encourage consumers to fill their cups, a yogurt chain used temperature-sensitive ink all over their cups.  When warm, the cups where blank, and as the cups were filled with frozen yogurt, various Halloween characters appeared. Consumers filled up the cups with more yogurt to activate more Halloween characters.

Drive Traffic in Non-Peak Hours

Interactive Food Packaging Using Thermochromic Inks to encourage return visits

filled with hot food

consumed

COME BACK AGAIN

Encourage return visits with coupon codes that appear after the meal is consumed. 

Color-Changing Paper Cup Using Thermochromic Inks

empty

cold filled

Drive fountain drink sales

FILL UP 2x MORE

Entertain customers as they fill up their cold beverage.  Make fun designs appear and then surprise consumers.  You can also entertain your guests with fun games or keep them coming back for more with coupons.

Drive

purchase

CTI's interactive features, like thermochromic and photochromic inks, encourage consumption by surprising & delighting consumers. Check out these fun ways CTI technologies drive consumption for QSR. 

Thermochromic & Photocromic Inks On Packaging Labels

warm

cold

consumed variations

KEEP'EM BUYING

Keep your customers entertained throughout a promotion by surprising them every time they grab your product. On-shelf, every pack seems to be the same. Only when consumed does the consumer know which pack they received. These remarkable features keep your customers coming back for more and encourages larger purchases.