Thermochromic & Photochromic Inks Make it fun to fill it to the Top!
To encourage consumers to fill their cups, a yogurt chain used temperature-sensitive ink all over their cups. When warm, the cups where blank, and as the cups were filled with frozen yogurt, various Halloween characters appeared. Consumers filled up the cups with more yogurt to activate more Halloween characters.
Drive Traffic in Non-Peak Hours
filled with hot food
COME BACK AGAIN
Encourage return visits with coupon codes that appear after the meal is consumed.
CTI's interactive features, like thermochromic and photochromic inks, encourage consumption by surprising & delighting consumers. Check out these fun ways CTI technologies drive consumption for QSR.