Know it’s the Right Temperature with Temperature Indicating Labels
Consumers don’t separate “temperature” from the “product” in the “brand experience.” Consumers spend money on a “hot cup of coffee,” an “icy-cold soda” or “steaming cup of chicken noodle soup.” Not one of those consumers ever said, “The coffee was lukewarm, but delicious!”
to the Fridge
Consumption Habits Increase when Entire Multi-packs are played in the Fridge
Trigger technology is a breakthrough in thermodynamic chemistry, allowing for the first time for thermochromic inks to accurately measure when a case package is cold. Traditional thermochromics were activated by the fridge temperature (while the beverage was still warm). Trigger technology ensures that consumers only buy cold packs at the store and it increases the rate of consumers storing in the fridge instead of pantry. A cold beverage in the fridge is a consumed beverage.