New Zealand winemaker uses thermographic label technology

Chill Check labels activate when wine is at optimal drinking temperature New Zealand winemaker Matua, Marlborough, New Zealand, is releasing the 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate as a bottle is chilled to optimal drinking temperature, with the label’s features changing color. Matua Chief Winemaker Greg Rowdon said in a statement that the idea is “all about enhancing freshness and drinkability, making it simple for people to recognize the best temperature to release and enhance flavors, without having to consult a confusing table or chart.” The label features a snowflake symbol that appears when the bottle is opt

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