Crown’s thermochromic ‘Reveal’ ink technology makes commercial debut with Coca-Cola

Crown Bevcan Europe & Middle East and Chromatic Technologies Inc. utilize technology collaboration to provide Coca-Cola with the ability to change graphics during product consumption. PHILADELPHIA, Pennsylvania—As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal temperature sensitive inks. thermochromic ink technology The result of collaboration between Crown Bevcan E

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