Interactive Packaging To Entertain Guests
SAY WILL BUY
Sunlight-activated ink features drive purchase intent. When consumer-tested, this idea scored in the top 2 box boxes for purchase intent (definitely/probably will buy), with 89% for loyal consumers and 64% for occasional. This interactive packaging is your chance for your brand to own the summer!
- CTI Quantitative Research, Mann Consulting -
How do they work?
Sunlight-activated inks or photochromic inks change color when exposed to UV light (sunlight). Our innovative beverage packaging, when in the sun, the colors come to life. When taken out of the sun, the color disappears.
"Don't Design for Brands.
Design for People Interacting with Brands."
Encourage Social Media Interaction
89% of millennials trust recommendations from friends and family more than claims by the brand.
Use photochromic ink features and Innovative Beverage Packaging to encourage your consumers to share their experience experiences with friends and family.
- eMarketer 2014 -
spent on food over the 4th of july weekend
Be the #1 choice for all memorable outdoor occasions this summer with beverages that come to life in the sun.
- National Retail Federation 2017 -