Encourage Social Media Interaction
indoors
outdoors
Millennials are the toughest group to drive recommendations on social media. To assist in that effort, brands must offer interesting stories, entertainment or offers that consumers think is cool/newsworthy of sharing with friends. CTI technology helps create that “theater-in-the-hand” that results in the reaction of “Wow, did you see that?” This creates the interesting content that consumers will share on their social media.
- ODM Group 2011 -
74
%
of Millennials rely on social media to make their purchasing decisions.
Encourage Consumers to Interact with Promotions
cold-filled
consumed
empty
BUILD LOYALTY WITH INSTANT WIN FEATURES
Instant wins are one way to gain loyalty and drive purchase intent with Millennials and GenZ. Using reveal technology & app integration, your packaging can become an interactive game piece. When warm, the game is “off.” When cold, the game is “on.” When consumed, the game is played. In this example, the icon that is revealed represents the type of prize the consumer can enter to WIN. Using an app or other methods of social media, the user can snap a pic of the revealed icon and see if they won instantly.
ambient
hot
Give consumers
a reason to share
Take a look at a Millennial’s feed and they are filled with inspirational and comical quotes. By revealing something surprising, hilarious or inspirational, your brand can encourage consumers to share their experience with friends and family.
Drive
social media interaction
Brands are continually looking for ways to engage their customers on social media. Interactive features on everyday products provide consumers with a reason to talk about or engage with a brand on social media.
warm
cold
consumed
unlocked content
UNLOck
exclusive content
Millennials are obsessed with status, and they expect their brands to understand the importance this has on their lives. One way to encourage social media interaction with this generation is providing them with exclusive content as a reward for their business. Content like music downloads, Snapchat filters, or VR experiences are a few examples of the types of content that can be unlocked ONLY AFTER a product has been purchased and consumed.