Temperature Sensitive Ink
cold activated Cans
40% of consumers are consistently frustrated with the temperature of a product they buy when there is an expectation of hot or cold.
Temperature sensitive ink features can solve that problem.
- CTI Quantitative Research, Mann Consulting -
40
%
OF CONSUMERS ARE GETTING STUCK WITH A WARM BEVERAGE
2 out of 3 consumers
when choosing between two brands they like equally,
will SWITCH to the brand that provides a guarantee for hot or cold.
- CTI Quantitative Research, Mann Consulting -
As one of the world’s premier thermochromic ink manufacturers, Chromatic Technologies Inc (CTI) has helped major CPG brands and converters innovate in more than 55 countries using Metal Deco, Screen, Offset, Flexo, Gravure and Solvent inks.
heat activated
Consumers are 4x more likely to return and recommend than satisfied consumers. Consumers also don’t separate “temperature” from the “product” in the “brand experience.” Consumers spend money on a “hot cup of coffee,” an “icy-cold soda” or “steaming cup of chicken noodle soup.” Not one of those consumers ever said, “The coffee was lukewarm, but delicious!”
- Nielsen 2013 -
not delivered hot
delivered hot
4x
more likely
to return
Body-heat
activated
%
90
OF THE TIME
If a consumer touches a product in the grocery store, they will purchase that item.
Encourage consumers to interact with your product on-shelf with touch-activated features.
- The Dieline 2012 -
Known as the world-wide leader in thermochromic ink manufacturing, CTI works with brands and converters on the most eye-catching, functional, award-winning industry innovations.
Contact us today for concepts, design advice, product recommendations and qualified solutions.
when touched
on-shelf
1.7
$
TRILLION
lost every year
Every year $1.7 trillion dollars are lost in counterfeit goods. Help prevent fraud with overt touch-activated, anti-counterfeiting features. - The Next 2015 -
Simple, but effective CTI innovations such as thermochromic, photochromic, fluorescing inks let brands and official agencies print covert features for just fractions of pennies per piece.
Touch, rub, shine a light or scan with a reader to know instantly that it’s real.
Thermochromic ink manufacturer CTI offers EUpia, Swiss-compliant, low migration products.
ambient conditions
when touched
Entertain Guests
SAY WILL BUY
warm
cold
75
%
consumed
Reveal features drive purchase intent. When consumer-tested, this idea scored in the top 2 box for purchase intent (definitely/probably will buy) with 68% for loyal consumers and 75% for occasionals.
- CTI Quantitative Research, Mann Consulting -
"Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers."
- Ron Kaufman -
How do Reveal Inks work?
Reveal inks hide a message when a product is warm or cold. The message, game, or code is revealed only after a cold beverage is consumed. It’s a wonderful way to surprise and delight consumers as they drink your brand.
Drive Consumption
warm
cold
consumed variations
encourage
RETURN Visits
Give consumers a reason to return soon. Reveal technology can turn your cup into a promotional item that drives consumption by revealing a return visit coupon when consumed.
consumed variations
warm
cold
Surprise
& Delight
Emotionally Connected Consumers Spend
2X MORE
Highly-emotionally connected consumers will spend 2x more annually than highly-satisfied customers. Surprise and delight your consumers with innovative packaging that builds an emotional connection.
- Harvard Business Review 2015 -
"Nothing ever tasted better than a cold beer on a beautiful afternoon with nothing to look forward to than more of the same."
- Hugh Hood
Get Multi-Packs
in the Fridge
warm
cold
Increase Consumption by Keeping Cold Product In-Sight
Consumption habits go up when multi-packs are placed in the fridge instead of the pantry. Give consumers a reason to place the pack in the fridge with a functional cold indicator ink.