warm
cold
Temperature Sensitive Ink
cold
activated Cans
40% of consumers are consistently frustrated with the temperature of a product they buy when there is an expectation of hot or cold.
Temperature sensitive ink features can solve that problem.
- CTI Quantitative Research, Mann Consulting -
40
%
OF CONSUMERS ARE GETTING STUCK WITH A WARM BEVERAGE
2 out of 3 consumers
when choosing between two brands they like equally,
will SWITCH to the brand that provides a guarantee for hot or cold.
- CTI Quantitative Research, Mann Consulting -
As one of the world’s premier thermochromic ink manufacturers, Chromatic Technologies Inc (CTI) has helped major CPG brands and converters innovate in more than 55 countries using Metal Deco, Screen, Offset, Flexo, Gravure and Solvent inks.
Consumers are 4x more likely to return and recommend than satisfied consumers. Consumers also don’t separate “temperature” from the “product” in the “brand experience.” Consumers spend money on a “hot cup of coffee,” an “icy-cold soda” or “steaming cup of chicken noodle soup.” Not one of those consumers ever said, “The coffee was lukewarm, but delicious!”
- Nielsen 2013 -
not delivered hot
delivered hot
4x
more likely
to return
CTI offers press-ready solutions for nearly every thermochromic ink manufacturing and printing format: Screen, Offset, Flexo, Gravure, Metal Deco and now Solvent Glow-in-the-Dark and Photochromic. Masterbatch for plastic applications also available.
warm
cold
heat activated
Body-heat
activated
%
90
OF THE TIME
If a consumer touches a product in the grocery store, they will purchase that item.
Encourage consumers to interact with your product on-shelf with touch-activated features.
- The Dieline 2012 -
Known as the world-wide leader in thermochromic ink manufacturing, CTI works with brands and converters on the most eye-catching, functional, award-winning industry innovations.
Contact us today for concepts, design advice, product recommendations and qualified solutions.
when touched
on-shelf
1.7
$
TRILLION
lost every year
Every year $1.7 trillion dollars are lost in counterfeit goods. Help prevent fraud with overt touch-activated, anti-counterfeiting features. - The Next 2015 -
Simple, but effective CTI innovations such as thermochromic, photochromic, fluorescing inks and our proprietary Photo Tag let brands and official agencies print covert features for just fractions of pennies per piece.
Touch, rub, shine a light or scan with a reader to know instantly that it’s real.
Thermochromic ink manufacturer CTI offers EUpia, Swiss-compliant, low migration products.
ambient conditions
when touched
Available colors
THERMO
Metal Deco
High Speed Flexo and Gravure
Water-Based Flexo
UV Flexo
Offset and Litho
UV Screen
Entertain Guests
SAY WILL BUY
warm
cold
75
%
consumed
Reveal features drive purchase intent. When consumer-tested, this idea scored in the top 2 box for purchase intent (definitely/probably will buy) with 68% for loyal consumers and 75% for occasionals.
- CTI Quantitative Research, Mann Consulting -
"Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers."
- Ron Kaufman -
Reveal Inks
How do
they work?
Reveal inks hide a message when a product is warm or cold. It’s only after a cold beverage is consumed that the message, game or code is revealed. It’s a wonderful way to surprise and delight consumers as they drink your brand.
Drive Consumption
warm
cold
consumed variations
encourage
RETURN Visits
Give consumers a reason to return soon. Reveal technology can turn your cup into a promotional item that drives consumption by revealing a return visit coupon when consumed.
consumed variations
warm
cold
Surprise
& Delight
Emotionally Connected Consumers Spend
2X MORE
Highly-emotionally connected consumers will spend 2x more annually than highly-satisfied customers. Surprise and delight your consumers with packaging that builds an emotional connection.
- Harvard Business Review 2015 -
Get Multi-Packs
in the Fridge
warm
cold
Increase Consumption by Keeping Cold Product In-Sight
Consumption habits go up when multi-packs are placed in the fridge instead of the pantry. Give consumers a reason to place the pack in the fridge with a functional cold indicator ink.
"Nothing ever tasted better than a cold beer on a beautiful afternoon with nothing to look forward to than more of the same."
- Hugh Hood
TRIGGER
Thermal Inks
How do
they work?
Trigger inks are a unique thermochromic technology that detects the temperature of the product inside of the secondary packaging, alerting consumers to when their multi-pack is ice-cold.
Know How Long Until It’s Cold
warm
cooling
app integration
cold
OF CONSUMERS PUT
BEVERAGES IN THE FREEZER
66
%
To speed up the cool down process, 2 out of 3 consumers place beverages in the freezer. By combining trigger technology and smart phones, consumers can know exactly how long it will take to chill down their beverage and even set an alert to remind them.
- CTI Quantitative Research, Mann Consulting -