CTI Expands Thermochromic Magic to Plastics Industry
Indicators Display Unique “Hot & Cold” Advisories to Consumers
COLORADO SPRINGS, Colorado U.S.A. - - Chromatic Technologies (CTI) today announced the introduction of its new “PowerCapsulesTM” thermochromic plastic technology. The breakthrough chemistry includes thermochromic color concentrate pellets which offer customers the benefits of an enviable let-down ratio, temperature indication, and powered by new technology that drives vibrant color and UV stability, all combined with U.S.-based manufacturing.
CTI’s PowerCapsules™ have been qualified in such popular applications as polypropylene (PP), high-density polyethylene (HDPE), polystyrene (PS) and polyethylene (PE). PowerCapsules serve to enhance the consumer experience across a diverse range of products including QSR utensils, soda closures, ice cream spoons, baby bath toys, coffee lids and soup bowls. Among plastics utensils, an estimated 40 billion are used every year in the United States alone.1 PowerCapsules are also recyclable.
“We’ve heard clearly from customers they seek thermochromic plastics that are (1) free of bisphenol A/‘BPA-free’ and (2) manufactured in the U.S. from a supplier who is an innovation partner,” said Patrick Edson, chief marketing officer at CTI.
“We know that brands are very frustrated with the suppliers who only offer a solution for a single packaging format. Since brands sell products in plastic, aluminum, cardboard, glass, shrink, labels and cups, they need suppliers who can take an idea and stretch it across any packaging format and support it globally. This is a big hole in the market until we succeeded with PowerCapsules,” Edson continued.
“Specific to plastic, or Masterbatch, CTI needed to take a giant leap forward in technology, quality and cost. Our new PowerCapsules technology is best-in-class for UV/ fluorescent light and heat stability and also offers ‘more energy per capsule’ so customers get stronger color or have the option of using less thermochromic material,” added Edson.
In the United States alone, plastics comprise the third-largest manufacturing industry with a volume over $374 billion dollars annually. 2 The U.S. plastics industry employs nearly 900,000 individuals.3 Additionally, over 33 percent of plastics in the United States today are earmarked for packaging applications (making plastics the largest market). Domestic demand is expected to increase, 4 while in Europe, packaging accounts for nearly 40 percent of plastics demand. 5
About Chromatic Technologies Inc.
CTI is the world’s largest manufacturer of thermochromic packaging material, conducting business in more than 50 countries. It was established in 1993 in the dorm room of a Cornell University chemistry major, Lyle Small. As president of CTI, Mr. Small has driven the considerable growth of CTI’s capabilities and committed the company to an aggressive research and development program that successfully allows CTI to provide custom innovation incubators for major brands worldwide.
Since its founding 22 years ago, CTI (www.ctiinks.com) has been dedicated to improving lives “through chemistry that alerts, protects and surprises.” As the world’s largest manufacturer of thermochromic inks, CTI uses its ink technology to convey messaging, be it an indication of hot or cold temperatures, or an extension of the product’s brand. CTI chemistry also provides photochromic, black light, glow in the dark, social media activation, security protection, and is also inventing new methods for bacteria detection and cancer treatment.
CTI’s innovations can be found on products from such companies as Anheuser Busch, Coca Cola, Coors, Fanta, Hallmark, Heineken, Monster Energy, Mountain Dew, Pizza Hut, The Smart Lid and Tuaca Liqueurs.
1: WorldCentric.org 2 & 3: SPI – The Plastics Industry Trade Association 4: American Chemistry Council 5: PlasticsEurope Market Research Group (PEMRG)
Don Shook MERIT Media Relations 3375 E. Tompkins Avenue,
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Patrick Edson Chief Marketing Officer Chromatic Technologies Inc. 1096 Elkton Drive, Suite 600 Colorado Springs, Colorado 80907 U.S.A.