Thermo Labels Keep Europeans (and Their Coca-Cola) Cool This Summer
This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled.
The company introduced color-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C.
The label activation is part of a summer drive to put Coca-Cola in the hands and hearts of consumers in parts of Europe, making their summer moments even more special. To help spread the message that nothing beats an ice-cold Coke on a hot summer's day, Coca-Cola has set the point of color change to reflect the optimal temperature for consumption...