Molson Coors has developed a new can for Coors Light with sun-activated ink, which changes colour when exposed to sunlight.
The ‘photochromic’ ink is nearly invisible until the cans are exposed to UV rays, appearing as a cool blue or grey colour when submerged in ice. When the cans are brought into light, the vibrant colours of the design – warm golds, oranges and reds – are instantly revealed.
It is a timely addition to Coors Light’s packaging portfolio, as the summer months draw closer.
It will be available exclusively to consumers in Canada, and has been described as ‘the world’s first beer can with sun-activated ink technology’...