Don't Design for Brands. Design for People Interacting With Brands.
Sunlight-activated ink features drive purchase intent. When consumer-tested, this idea scored in the top 2 box for purchase intent (definitely/probably will buy) with 89% for loyal consumers and 64% for occasionals. This is your chance for your brand to own summer and outdoor usage occasions.
- CTI Quantitative Research, Mann Consulting
Sunlight activated inks or photochromic inks change color when exposed to UV light (sunlight). When in the sun, the colors come to life. When taken out of the sun, the color disappears.
89% of millennials trust recommendations from friends and family more than claims by the brand. Use photochromic ink features to encourage your consumers to share their experience with friends and family. - eMarketer 2014