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  • Writer's pictureLourn Eidal

Smirnoff uses thermochromic ink to drive can sales

40% of consumers are consistently frustrated with the temperature of a product they buy when there is an expectation of hot or cold. Temperature sensitive ink features can solve that problem. Smirnoff Seltzer now uses thermochromic ink to show you when your beverage is cold with their Red, White & Berry Limited Edition can design.



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