CTI is an innovation company. 
CTI sells ideas that:

protect vaccines

1˚C –  8˚C

below 0˚C

above 8˚C

Thaw & 8˚C Warming alert

Safe Inject

Freeze Alert

Freeze Alert

help our partners add value to customers

warm

cold

safeguard food & blood supply

5˚C

1˚C

9˚C

Cold Chain Sensors 2˚–8˚C Monitoring

okay

discard

okay

discard

6˚C & 10˚C Blood Bag warming alerts

Provide a quality promise to consumers

frozen

thawed

Thaw Alert for Direct Mail Steaks

Lower Cost for Drug Testing and Fever Monitoring

below 90˚F

okay

fever

forehead thermometers

unacceptable

acceptable

Temp Monitors for Urine Samples

dramatize brand equity

cold

warm

Drive Incremental Purchase at Retail

differentiate brands

warm

cold