Become the
Favorite for Gen Z

indoors
outdoors
SUNLIGHT-ACTIVATED PUNCHLINES
Kids take the pack outside to reveal the punchline to a joke. They are then encouraged to tell the jokes to their friends on Snapchat, and start following your brand on Snapchat to get daily jokes and promotions.
Engage the senses

cold
consumed
warm
possible content
UNLOCK VR EXPERIENCES
Unlike earlier generations, GenZers are far more interested in paying for an experience over a product. They are also expecting that experience to heighten the senses. Try engaging their senses with features that unlock unbelievable VR and AR content.
Building a Relationship with the Next Big Generation
The oldest members of GenZ are still teenagers, but they already wield buying power of $44 billion, and it’s steadily growing. Combine that influence with the fact that they make up nearly 26 percent of the population, turning them into loyal customers now will ensure success in the future.