Reveal features drive purchase intent. When consumer-tested, this idea scored in the top 2 box for purchase intent (definitely/probably will buy) with 68% for loyal consumers and 75% for occasionals.
- CTI Quantitative Research, Mann Consulting -
SAY WILL BUY
"Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers."
- Ron Kaufman -
Reveal inks hide a message when a product is warm or cold. It’s only after a cold beverage is consumed that the message, game or code is revealed. It’s a wonderful way to surprise and delight consumers as they drink your brand.
Give consumers a reason to return soon. Reveal technology can turn your cup into a promotional item that drives consumption by revealing a return visit coupon when consumed.
Emotionally Connected Consumers Spend
Highly-emotionally connected consumers will spend 2x more annually than highly-satisfied customers. Surprise and delight your consumers with packaging that builds an emotional connection.
- Harvard Business Review 2015 -