Encourage Social Media Interaction

sunlight activated cans using photochromic inks

indoors

outdoors

Millennials are the toughest group to drive recommendations on social media. To assist in that effort, brands must offer interesting stories, entertainment or offers that consumers think is cool/newsworthy of sharing with friends. CTI technology helps create that “theater-in-the-hand” that results in the reaction of “Wow, did you see that?” This creates the interesting content that consumers will share on their social media.

- ODM Group 2011 -

74 %

of Millennials rely on social media to make their purchasing decisions.

Encourage Consumers to Interact with Promotions

Interactive instant win feature on packaging using thermochromic inks

cold-filled

consumed

empty

BUILD LOYALTY WITH INSTANT WIN FEATURES

Instant wins are one way to gain loyalty and drive purchase intent with Millennials and GenZ. Using reveal technology & app integration, your packaging can become an interactive game piece. When warm, the game is “off.” When cold, the game is “on.” When consumed, the game is played. In this example, the icon that is revealed represents the type of prize the consumer can enter to WIN. Using an app or other methods of social media, the user can snap a pic of the revealed icon and see if they won instantly.

Heat-activated coffee sleeves using thermochromic ink

ambient

hot

Give consumers

a reason to share

Take a look at a Millennial’s feed and they are filled with inspirational and comical quotes. By revealing something surprising, hilarious or inspirational, your brand can encourage consumers to share their experience with friends and family.

Drive

social media interaction

Brands are continually looking for ways to engage their customers on social media. Interactive features on everyday products provide consumers with a reason to talk about or engage with a brand on social media.

Unlock snapchat filters on packaging using thermochromic inks

warm

cold

consumed

unlocked content

UNLOck

exclusive content

Millennials are obsessed with status, and they expect their brands to understand the importance this has on their lives. One way to encourage social media interaction with this generation is providing them with exclusive content as a reward for their business. Content like music downloads, Snapchat filters, or VR experiences are a few examples of the types of content that can be unlocked ONLY AFTER a product has been purchased and consumed.