Encourage Social Media Interaction
Millennials are the toughest group to drive recommendations on social media. To assist in that effort, brands must offer interesting stories, entertainment or offers that consumers think is cool/newsworthy of sharing with friends. CTI technology helps create that “theater-in-the-hand” that results in the reaction of “Wow, did you see that?” This creates the interesting content that consumers will share on their social media.
- ODM Group 2011 -
of Millennials rely on social media to make their purchasing decisions.
Encourage Consumers to Interact with Promotions
BUILD LOYALTY WITH INSTANT WIN FEATURES
Instant wins are one way to gain loyalty and drive purchase intent with Millennials and GenZ. Using reveal technology & app integration, your packaging can become an interactive game piece. When warm, the game is “off.” When cold, the game is “on.” When consumed, the game is played. In this example, the icon that is revealed represents the type of prize the consumer can enter to WIN. Using an app or other methods of social media, the user can snap a pic of the revealed icon and see if they won instantly.
social media interaction
Brands are continually looking for ways to engage their customers on social media. Interactive features on everyday products provide consumers with a reason to talk about or engage with a brand on social media.