CTI provides a variety of color changing technologies to enhance a product or package. Color changing inks add a level of engagement, fun, and a multitude of benefits rarely seen in other packaging innovations. Sunlight activated inks encourage consumers to take a product outside and watch it come to life. Thermochromic inks alert consumers to when a product has reached an ideal temperature for consumption. reveal inks engage consumers in a whole new way by altering a message during consumption.
Using thermochromic color changing technology consumers can be alerted to when thier beverage is at the ideal serving temperature.
Using sunlight activated color changing ink on trail mix encourages consumers to choose your packaging for their outdoor occasions.
Reveal inks allow for messaging to alter during consumption. This can be used to drive consumption habits in a unique never been seen before way.
By using temperature activated color changing inks and plastics a consumer can be alerted to when something is too hot.
Photochromic is one way to encourage consumers to engage with your product on social media. The surprise that comes from a photochromic feature encourages consumers to share their experience.
Reveal technologies can be used to conceal a message from consumers and be be revealed only upon consumption. In this case reveal was used to encourage kids to go outside and play after enjoying a tasty juice box.